SERIOUS loo rolls are made in the UK from 100% post-consumer recycled paper. Each roll is personalised with a carefully wrapped full colour printed 80gsm recycled paper.  SERIOUS branded recycled labels are then applied top and bottom. Super Soft (3-ply), strong and gentle on skin. SERIOUS are a UK social enterprise believing in business for good. Every purchase helps create opportunities for people affected by homelessness and supports environmental projects like tree planting. SERIOUS take a smarter approach by giving existing paper a second life instead of cutting down more resources, and it’s made right here in the UK, reducing the need for long-distance shipping.